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E-Mail
Manners
Convenience, timeliness and ease of use have made e-mail the
principal form of business communication for many professionals.
However, for all its convenience, e-mail can hurt your business
if it isn't used correctly. Sloppy writing, misunderstood
subtleties, poorly labeled messages and other missteps can waste
time, delay decisions or even fray relationships with valued
customers.
Don't think this affects you?
Consider this.
Research commissioned by palmOne
last year in Europe found that 81 percent of respondents had
negative feelings toward those who sent e-mails with spelling
and grammatical mistakes. Over 40 percent of senior managers
said that badly worded e-mails implied laziness and even
disrespect. One in 10 respondents admitted to having had
confrontations with colleagues because of e-mail
misunderstandings.
There's no need to risk
confusing, alienating or offending customers, partners or peers.
Follow these basic e-mail guidelines and you'll improve the
effectiveness of your communications.
Get to the Point Quickly
E-mail messages are often more difficult to read than other
printed matter, especially if they're viewed on a portable
device with a small screen or are accessed on the fly. Long
e-mails can quickly discourage recipients. Paragraphs should be
short, and separated by blank lines. Numbering or bulleting
separate points makes them easy to comprehend.
Be Direct
Face-to-face or phone conversations can be augmented by factors
such as pace, inflection and tone, but e-mail is based solely on
written words. It can be very difficult to determine the
sender's demeanor from the text of an e-mail, and subtleties can
easily be missed. Make your points clearly and directly, and be
sure your meaning can't be misunderstood. Remember this when
reading e-mail as well -- a tone that appears to be aggressive
or derogatory may simply be the result of someone's haste in
dashing off a reply. Re-read messages to see if you may be
misinterpreting the words.
Stay on Topic
Don't force recipients to scroll through a long, multi-topic
e-mail to find information that is relevant to them -- they
won't, as a general rule, so important information can be
overlooked. Cover one topic per e-mail, and send separate
messages to cover each unrelated issue -- even if the questions
or comments are for the same person.
Utilize the Subject Line
E-mail readers particularly dislike subject lines that make it
difficult to determine what the e-mail is about. Make your
subject lines meaningful. For example, if you're sending someone
product details, write a subject field that has the actual name
of the product instead of just "specs." Similarly, the focus of
a message thread may change over several e-mail responses. When
that occurs, change the message field to reflect the shift --
i.e., "Your 5/10 Order (was Network Information)" instead of
"Re: Network Information."
Keep Threads Relevant
Message threading -- where the text of a previous e-mail is
included in a reply -- ensures that your response can be read in
context. But use this feature judiciously. Multiple threads can
make the e-mail overly long and confuse the reader, especially
when the original topic has shifted. Read over old threads and
manually remove any you feel are no longer appropriate.
Copy With Care
Use the "cc" field only when recipients need to know about a
topic. Do not include a list of people in a thread that has
become a two-way conversation. In general, use the "to" field to
identify the e-mail's primary recipient(s). Use "cc" for those
people who are not active participants and do not need to reply.
Err on the Side of Formality
Stay away from online slang in business communications.
Abbreviations such as LOL (laugh out loud) or BTW (by the way)
are best avoided, as are smiley faces :-) and other emoticons.
Tag the Truly Urgent
Flag e-mails as "high priority" only when you really need to
alert the recipient that it requires immediate attention. Show
similar caution with the words "urgent" or "important" when used
in the subject field. And don't assume an urgent e-mail will be
read right away. Follow up with a phone call to draw the
recipient's attention to it.
Make No Mistakes
Proofread every e-mail you create before you send it out to be
sure it conveys your message properly. Look at it through the
eyes of the recipient to avoid possible misunderstandings or
inappropriate comments. Double-check spelling, grammar and
punctuation. If you're in a rush, slow yourself down -- better
for a customer to wait an extra minute than to misinterpret your
message.
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